A landing page has a single mission: to spur the audience to take action. We know how to create an efficient landing page that captures attention and converts readers into leads.
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| Brand | Decagon Technology |
|---|
A landing page is the destination for people interested in learning more about your business after seeing your online marketing or advertising campaign. Not to be confused with a splash page or a microsite, a landing page is a standalone webpage that entices users to click on a strategic call-to-action (CTA), such as “Get Started,” “Subscribe,” or “Buy Now.” They have a clear and focused call-to-action, minimal distractions, and tailored content that matches the visitor’s intent and interest. Landing pages focus on a single goal, typically conversion or lead generation. This precision makes them highly effective and lowers the costs of acquiring leads and making sales.
The concept of landing pages dates back to the early days of direct response marketing campaigns, where marketers drove targeted traffic to specific pages to maximize conversion. Since then, landing pages have evolved from traditional print ads to digital marketing campaigns, and now businesses use them all across their digital marketing channels.
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